Kinder Ramadan Campaign
Engaging Digital Experiences for Families
Project Brief
At GrandMaster, we collaborated with TBWA\RAAD to develop the Kinder Ramadan digital platform, aiming to enrich family experiences during the holy month. This interactive website offers a variety of features designed to engage children and parents alike, including:
Qamar & Rami Stories
Qamar & Rami Stories: A series of animated stories centered on protagonist Qamar, teaching children meaningful Ramadan values through captivating 3D animations.
Avatar Creation
Avatar Creation: A feature allowing parents to create personalized avatars resembling their children, placing them at the heart of customized stories to spark imagination and a sense of self.
Personalized Story Writing
An interactive tool enabling parents and children to craft their own stories, fostering creativity and bonding during the holy month.
Ramadan Market
Ramadan Market: A dedicated section showcasing Kinder’s special Ramadan product range, including the Ramadan calendar that rewards children for performing good deeds inspired by Ramadan values.